Today was the fourth-annual summit at the L.A. Mart in Downtown LA. I can’t begin to tell you how awesome BeautyCon LA is! It’s like a mini city of endless beauty products, blogger panels, meet and greets and your favorite celebs! We had the chance to be on the “pink carpet” and chat with our favorite fashionistas!
“We created BeautyCon as a new platform for content creators and the fans that love them. We give a voice to an underserved generation of 84 million kids that live in an entirely digital world. So many companies focus on marketing to this generation – we’re focused on creating a community for them where they feel comfortable to embrace their eccentricities and be true to who they are,” says Moj Mahdara, CEO of BeautyCon.
An estimated 10,000 content creators, tastemakers, fans and celebrities were all in attendance. There were also performances by Becky G, Sabrina Carpenter, Megan Nicole and more. By the way, I had a fangirl moment when I saw Cody Simpson, who was there to support his friends Jack + Jack (Jack Gilinsky & Jack Johnson) who were also performing.
There was about 100 different brands on site including the notable: Birchbox, NYX Cosmetics, Nasty Gal, Sprinkles Cupcakes, QVC, Maybelline, Nike, Proactiv and Tarte.
A dollar of each BeautyCon LA ticket will go to the “I Am That Girl” charity, a global movement inspiring girls to “BE, LOVE, and EXPRESS” who they are through education, content, and community.
Check out our video section on PopHeartsTV.com for the “pink carpet” interviews!
