Today is World Aids Day and many celebs like Ansel Elgort, Lea Michele, Colton Haynes, Adam Lambert, and Ellen DeGeneres are raising awareness this year with the Elton John AIDS Foundation (EJAF) and Kwippit, a new mobile messaging app, by created a unique heart designs for the campaign.
Every day for the month of December, one new celebrity-designed heart will be released by Kwippit to users who have subscribed to the special Elton John AIDS Foundation channel on the Kwippit mobile app for an annual fee of $0.99. Not only will subscribers have access to these custom celebrity designs, but Kwippit provides an opportunity for them to engage with the content, personalizing the hearts with text before sharing them with friends, family, and followers via social media, while simultaneously raising vital funds for AIDS prevention and research.
“I am so grateful to all of the EJAF friends participating in this Kwippit project for sharing their creativity with us, supporting our work, remaining steadfast to the cause, and believing in our ideals,” said EJAF Founder Sir Elton John.
To maximize the impact of this digital campaign, all 31 original heart designs (6”x 6” heart-shaped tiles signed by each celebrity partner) will be framed and auctioned during the Foundation’s 26th annual Academy Awards Viewing Party on Sunday, March 4, 2018, to benefit EJAF’s work.
On Saturday, talk-show host, Ellen DeGeneres debuted her heart on her Instagram writing, “I’m proud to support the Elton John AIDS Foundation @ejafdn and #WorldAIDSDay. Get my heart in the @Kwippit app.” You can check out her love heart below!
To participate in this special digital art campaign and support the effort to end AIDS, please download the Elton John AIDS Foundation channel on the Kwippit mobile app.