L2M Releases New Single and It’s Incredible

Be prepared to get on your feet and start dancing to L2M‘s newest single released Friday, “Incredible.” Mariangeli, McKenzie, Lexi, Tati, and Jenna  have outdone themselves with the new song, which will be used for Target’s kid-created “Back To School” campaign. You can listen to “Incredible” HERE.

Kids led every major aspect of the campaign, from drafting story boards and scripts and illustrating the creative, to directing and styling the spots and performing the music. Target is the first company to empower kids to create a national marketing campaign of this size and scale.

The lyrics are uplifting and something that kids, teens and adults can all get into and feel motivated by!

Part one of the campaign started July 25th on National TV for one week (and is continuing online), with behind the scenes creative spots describing the unique nature of the campaign.

The Nationwide Broadcast of the 6 commercials will run from July 31st – September 3rd.

Congrats to the girls on this awesome project and incredible song!