Exclusive Interview: Roi Fabito Talks ‘Guava Juice Toys’

Meet Roi Fabito, better known as Guava Juice to his over ten million YouTube subscribers. Since his debut on YouTube in 2006 he has created a Guava Juice empire where he creates content made up of crazy challenges, experiments in the bathtub and even more fun and games. Roi is expanding his empire and creating Guava Juice toys being sold at Target right now! Check out the interview below to find out more!

(Roi Fabito, Icon PR)

I think its safe to say you are on the most successful YouTubers today…You have over 10 million subscribers and 4 billion views on your channel…those are insane numbers. What has it been like to watch your channel grow? 

It has been incredibly cool, when I look back I have no idea how I did it. But it has been a great experience and I am so thankful.

Which video has been the most insane to film? And you do a lot of crazy challenges, so I am sure there has to be one that has really stressed you out. Am I right?

Oh, for sure. They are so much fun. I filled up my bathtub with giant steaks and I remember an hour before I started filming I was just freaking out. That was definitely the most stressful video I have filmed.

Let’s talk about how you just spent 24 hours in the bathtub with 10,000 bath bombs…that are from Target for one month!! How did you do that and were you able to actually fall asleep? 

It was so cool. It honestly just felt like a really, really long bath. I couldn’t really sleep but the bath bombs made it pretty nice.

Speaking of new Guava Juice products, you have two other products in Target – Super fin slime buckets and pancake art kits. Can you explain these? And what exactly is a pancake art kit?

The pancake art kit is basically drawing art with pancake batter. Think about when you are little, or at least when I was little, my parents would create fun shapes with pancake batter. I have different pancake better and stencils for any design you want and you can fill it out with different colors. It is like coloring with pancake batters. The good thing about the one selling at Target right now is you can put it in the microwave instead of using a skillet to cook it. It changes the whole game right there.

 With all of your incredible success, it is so amazing what you do with the Make-A-Wish Foundation. What does it mean to you to be a partner with this organization that is helping so many kids everywhere?

It means a lot to me. My goal is to just inspire as many kids as I can. I want to be a role model that kids can have and make them smile. Seeing the kids indicates that I am doing something right and I hope my content continues to bring a smile to their face.

Are there any special projects you have in the works?

Stay in tune for more toys at Target!!!

Where do you see yourself and your YouTube channel in 5 years? Do you think YouTube is still going to be as popular?

I have no idea because YouTube is always changing. I don’t think it will be gone and I will continue to create content as long as it is still there.

One piece of advice for your fans or anyone aspiring to be as successful as you?

Never underestimate yourself.

Make sure to head out to Target to purchase your very own Guava Juice Toys! Also be sure to subscribe to Roi on his YouTube channel and keep up with him on social media!

YouTube: Guava Juice

Instagram: @guava

Twitter: @GuavaJuice

Snapchat: @WhereIsRoi